“Store speed” refers to how quickly a website or online store loads and responds to user interactions. It is a critical factor in user experience, as faster store speeds improve the ease and efficiency with which customers can browse, make selections, and complete purchases. Store speed is often measured in terms of:
Page Load Time: How long it takes for a webpage to fully display its content.
Time to First Byte (TTFB): How quickly a server responds after a request is made.
Largest Contentful Paint (LCP): The time it takes to load the largest visible content.
Interactivity and Responsiveness: How swiftly users can interact with the page, measured by factors like First Input Delay (FID) and Cumulative Layout Shift (CLS).
A faster store speed leads to better search engine rankings, lower bounce rates, and improved conversion rates.