A survey is a research method used to collect data and gather information from a group of individuals, often referred to as respondents. Surveys are designed to obtain insights on various topics, such as opinions, behaviors, preferences, or demographics. They typically consist of a series of questions that can be delivered in various formats, including online forms, questionnaires, interviews, or phone calls.
Key Characteristics:
Structured Format: Surveys usually follow a structured set of questions, which can be open-ended or closed-ended.
Target Audience: Surveys are aimed at a specific group of people to ensure relevant data collection.
Quantitative or Qualitative Data: Surveys can yield quantitative data (e.g., ratings, rankings) for statistical analysis or qualitative data (e.g., open-ended responses) for deeper insights.
Analysis Purpose: The collected data is often analyzed to identify trends, preferences, or areas for improvement.
Surveys are widely used in various fields, including marketing, social research, healthcare, and education, to inform decision-making and strategies.
